hey, we're alena & lars.

We’re the couple behind nutriciously.com and we are so happy to welcome you to our little corner of the webs.

woman with beautiful white summer dress pouring soy sauce from jar into another bowl while whisking the sauce with chopsticks

This project is the result of our passion for both veganism and health – something that grew from a hobby to a full-time business. Since day one, we’ve been the only two people running this website, and yet we’re still so excited each morning to get up just to keep on working on this.

Based in Germany, we’re eager to bring you actionable tips for a happy and healthy plant-based life! What you’ll find are in-depth guides, motivational pieces, science-based digestible content as well as healthy no-fuss everyday recipes.

Whether you’re new around here or a regular visitor, we’re so stoked to have you – here are some places our work has been featured in…

Alena sitting in a cafe with a bowl of fresh plant-based food and a glass of coffee in front of her


main recipe developer, content creator and Certified Vegan Nutritionist (CPD); loves coaching others via email to make a plant-based diet happen; manages social media accounts and shares snippets of her life in the FB group and on Instagram. Her favorite things in life are sitting on her sunny balcony, figuring out how to “healthify” a delicious recipe, watching videos of cute or funny animals and riding her bike to her favorite coffee place in the city.


manages all things technical; designs beautiful eBooks and freebies; takes care of legal and administrative stuff; edits blog posts; is the best brainstorming partner. His favorite things in life are watching or playing tennis, being the guinea pig during Alena’s recipe testing, following philosophical debates and sharing a good cup of oat milk cappuccino with his wife.

man in blue and red shirt looking down while laughing

our story over the years.


Grew up as vegetarians (made the ethical connection in terms of meat as kids) but ate the typical Western diet. This caused our weight to increase and health to decline in our early 20’s.



Plant-Based Beginnings

Got interested in living a healthy life and improving our diets. Introduced more produce and cut back on sweets.

Going Vegan

Came across some videos about the ethical reasons for veganism and decided that our lives needed to change – not just for ourselves but for the animals who don’t deserve such treatment.



Research Mode

Started reading and watching thousands of hours of material by vegan activists and plant-based nutrition and health experts. To this day, our main media consumption (articles, books, podcasts and videos) is related to veganism and health.

Different Vegan Diets

Switched between various eating styles, such as “anything vegan but mostly junk” all the way over to a mostly raw and fruit-based diet (sad salads and unsatisfying large jugs of fruit smoothies).



WFPB for the Win

Finally arrived at a healthy well-rounded whole foods plant-based diet which is backed by science and leaves no space for the woo-woo claims of fad diets. Got over the purity mindset and became more realistic, creating a way of eating that we actually loved and could stick to for good.

Blog Launch

Started nutriciously.com, a small website about plant-based eating and healthy living as a hobby which steadily grew.



Location-Independent Entrepreneurs

Quit our side projects and lived off of our savings until we released our first eBooks and earned some income. Got engaged and married, embarked on a 9-month honeymoon through Southeast Asia!

Settling In

Found a permanent home in Germany and created our second eBook bundle. Kept on working on new recipes, free guides and supporting our readers online.


in a nutshell

Overall, founding this website was our 3rd best decision in life – after going vegan and getting married. Despite all of the compromises we made and opportunities we might have missed out on, we wouldn’t have changed a thing! Writing about veganism won’t make you rich, but it does give you a lot of fulfillment and the chance to talk about this subject with people who actually want your help (sorry friends and family for having bothered you so much in the past).

our personal diets.

No, we don’t use oil or sugar at home. Whole grains and tubers are the basis of our meals and we eat plenty of fresh produce. We include legumes and nuts or seeds each day, whatever kind we fancy at the time. Yes, we do eat out and enjoy richer meals or desserts sometimes. However, our everyday choices are very repetitive, and we make the same 4-5 meals over and over. 

After years of education and making plant-based dishes, we don’t need to calculate anything to make sure we hit 100% of our RDAs and we never count calories. Since our nutritional needs are not exactly the same, Alena loads up on more veggies while Lars adds nuts or seeds to his meals. And we just really, really love to eat.

the basic nutriciously principles.

As the name suggests, all the food around here is both nutritious and delicious. When we say healthy, we mean it!

woman holding a grey bowl of orange vegan curry with coconut cream in her hands

Countless recipes claim that status but call for vegetable oil, dairy, butter, cheese, cream, sugar, syrup, or meat. Not cool.

Our recipes are all whole food plant-based. They don’t require fancy ingredients or expert-level kitchen skills (quite the opposite, actually). We’re lazy beginner chefs ourselves. The food is usually easy and cheap to get and we add ideas for customization in each recipe. We don’t use any oil or refined sugar but instead fill up on colorful, fibrous, comforting goodness.


Are you on board?

woman with white shirt and large rings on her fingers sitting on a table and eating out of a white bowl

let us guide you towards health.

Just preparing easy and tasty vegan meals doesn’t equip you with the skills necessary for following a healthy plant-based diet and mastering social situations.

That’s why the main focus of this website is creating in-depth and actionable guides that tell you how to implement positive habits and make real change possible! We teach simple nutrition knowledge, hands-on transition tips and delicious food swaps.

All our material is non-dogmatic and very inclusive – you don’t need to be a vegan or fully plant-based to enjoy the meals or download our freebies.

We aim to offer you support for each step of the way and be the help we wished we had when we were transitioning. Each bite counts!

Start your journey with these guides…

black baking dish full of homemade chocolate peanut ice cream with metal scoop lying on top

good to know.

We’re very happy and grateful if you like our content and want to feature it on your website but we kindly ask that you don’t copy and publish any of our original content without our permission. A lot of time and effort went into everything, so please credit us accordingly. Using one recipe image without sharing the whole recipe is fine if you link back to our original post. Thank you so much!

Finally, be aware that we’re not medical professionals, only passionate and rational health nuts who share their findings on a blog. Go see a doctor or nutritionist if you’re having serious health issues, please. If you want to do your own research, use nutritionfacts and nutritionstudies as well as plantbaseddocs to check whether you can see a trained professional in person or online.

hungry for more?

Awesome – we created different categories for you to browse, and we’re constantly adding new recipes. You can dive deeper into specific topics by grabbing one (or even all, we honestly don’t mind!) of our freebies:  Vegan Transition CourseWeek of Vegan Bowls Meal PlanSustainable Weight Loss Challenge. That’s also how you can join our newsletter and receive exclusive content (plus maybe/definitely a discount here and there). Get ahold of us on Facebook and Instagram or shoot us a message.

25 thoughts on “About The Nutriciously Creators”

  1. Just getting started from full on meat eater and loving sweets to Vegan. Looking forward to a whole new life!! Thanks for the support. I’ve printed the grocery list and headed to shop. I have how not to die book and recipe book, and other planetarian recipe book! Ready!!

    • Hi Melinda,
      thanks so much for sharing! All of this sounds wonderful and I am very happy and excited for you to be making this change :)
      Look out for the article on January first, might be very helpful to you too – and there will be freebies!
      Be sure to email us if you need any further support.
      All my best,

  2. Thank you for enjoyable, needed, and informative info! Including references would add tremendous value to your posts. Please consider this request–even if they are in a small font, or in a linked resource.
    —a fan

    • Hi Richard,
      thanks so much for the comment and stopping by. In all our blog posts, we add reputable sources backing up what we write when we can – which is usually at least 5 or so per article. Or did I misunderstand your comment? We’re usually concerned with showing others where we got our information from. Feel free to clarify/give some examples :)
      Thanks and have a beautiful week!
      – Alena

  3. Hello Alena, nice to find others out there with the same ideals.

    I have been waging my own war on waste since 2016 after attending a ‘waste free workshop’ here in Perth Western Australia with Lindsay Miles from https://treadingmyownpath.com
    I have been vegan since August 2017 when my daughter alerted me to the vegan way of life. I felt great in the first month, then I started to feel low and lethargic. A full blood count showed that was low in iron and ferritin. My levels are slowly coming up, after two and a half months of taking ‘ferro-grad C’ an iron supplement.

    A question for you, how do vegans stay on top of their iron requirements or do they all take supplements?

  4. Wonderful website that is informative, so easy to follow and beautiful! I’m so glad I found you two through google. We’ve been high carb, high oil vegans since 2012 (aka happy junk food vegans) for the animals and have seen amazing health benefits regardless of excess process foods and oil (it’s amazing what cutting animals products out could do to drastically improve ones health! My husband used to be in a wheelchair for acute Gout attack and body inflammation, taking ten meds/day for it and HBP, diabetes, but since going junk food Vegan, he never had an attack and no more wheelchair nor medicines!) So, we recently became interested in improving our health even more and also to lose weight. I’ve saved many Pins to try soon and make some for my awesome new Vegan neighbors! Thank you for all your hard work and being awesome people!!

    • Thanks for stopping by and leaving this beautiful comment! It was wonderful learning a bit about you and your story, very happy that going vegan has already helped you guys so much. There’s always something we all could improve, so congrats on taking the next steps. Hope it’ll be very rewarding for you :)
      Feel free to reach out with any questions as they arise. Words like yours give us the energy to keep all of this up!

  5. Hello Lars and Alena,
    I also have a plant-based recipe site and blog, and I look at other sites all the time (as I bet you do, too)! I want to tell you that yours is among one of the best I’ve seen in a long time. Your photos are crisp and beautiful, and your recipes lovely. Your blog posts are very informative for both early adopter plant-based eaters and newly curious ones.
    Thank you for making it so easy for so many to move toward eating more nutritiously and compassionate. Your 6-part course is so well laid out and easy to follow and FREE to subscribers! There’s so much content and great tips. I will be sharing this review on my site and and FB page to encourage my followers toward your site, also!

    Cheers to you both for the fabulous work you’re doing,
    Lauren V.
    Edible Musings

  6. New Vegan, Want to know all I can about nutrition, benefits what foods to eat and what not to eat. Thank you
    Look forward to hearing from you

  7. I just wanted to say I love your website and how informative it is. My boyfriend and I will be starting our vegan journey in TWO DAYS at the start of 2019. I am nervous and excited to begin this journey and transformation to a healthier mind and body. I will be suing your website as a resource to guide our journey and to help us determine our path to a healthier life. Thank you. Congratulations to your accomplishments. Happy Holidays and God Bless.

  8. Goodday

    I was excited to buy your bundle Vegan Meal Planner and Weight Loss Planner for $65, but I don’t think I managed to download all the PDF’s because my computer shutdown. I got 7 downloads. Is this correct?

    Caroline Burton-Moore

  9. I have been doing vegan for 3 months and hit a block this week of total exhaustion, and insomnia due to severe leg cramping. I have been having beans and whole foods everyday. I wonder what is going on?

  10. Wow – so impressed with your website. Seriously amazing – the way you have provided it is such a way that it doesn’t feel overwhelming. You have something amazing here. I have been referred to a many websites to help my journey to WFPB and came across yours by accident – but it is yours that I am going to use to help me. Thanks so much – this is the first time I have genuinely wished all the success in the world to two complete strangers!

  11. I started exploring your amazing website after receiving an email with one of your recipes from Noochy Licious yesterday, and wow! What an honest, comprehensive, practical & useful wealth of information it offers, not to mention all for free! I have been 90% vegan for 4 years now (an occasional pescatarian and I feel guilty about it), and am still going through the learning curve. Thank you for such a well-done job on providing everything that anyone interested in Veganism would need to learn. I don’t know how you two are able to make a living by doing this for free full-time, but I hope you’ll make a fortune someday soon with your work because you guys deserve it!

    • thank you so much for that amazing feedback! Really appreciate everything you wrote – this is our full-time gig, yes. We make a living selling vegan eBooks which you can find here: https://nutriciously.com/products/
      So far we haven’t become rich but who knows, haha! Feel free to spread the word ;)

    • thanks so much for getting in touch & purchasing our eBooks :) you can download the files multiple times to different devices. Feel free to get in touch if you’re running into any problems!

  12. Hi Alena and Lars,
    Your web is so comprehensive and beautiful! I am slowly learning how to cook vegan, I am vegetarian and transitioning to being vegan, slowly introducing vegan dishes to my family.
    I am considering buying instaPot, but since I live in Europe, I cańt get one from US. Where do you recommend I get one from- in Europe? I assume you have one in Germany :) Or any similar pot (as Instant Pot) that is for European outlets and is not extremely expensive? Thank you for your advice.

    • Hey Danka, thanks for this lovely feedback! Very happy to read all of this :)
      Back in the day, we simply bought our Instant Pot on Amazon – lots of people in Europe own one but it’s not always available I believe.
      Let me know if I can help you with anything in regards to your transition!
      Best wishes,

  13. My husband and I have been vegans for over 20 years. I started, because I did not like American foods and. Became ill with breast cancer. Became a dietitian and RN and met Dr. John McDougall . From that day on I learned so much more , included Forks over Knives, PCRM and many more very knowledgeable physicians and I am healthy , so is my husband.
    By the way , I am German myself. Live in the USA and still do not like American foods. I love your site and want to learn more. Just by accident I found your site.
    Thank you, Kerstin

    • Hi Kerstin,
      thanks so much for getting in touch, it was lovely to learn more about you! Wow, you met Dr McDougall and studied nutrition – that’s fantastic :) Feel free to email us so we can chat a bit more if you like! Thank you for the wonderful feedback, it’s very much appreciated ✌️

  14. Ich Bin ein deutsche Frau in Florida. Ich bin Dietikarin und eine Registered Nurse von Kent State in Ohio Ich und mein Mann sind schon seit 25 Jahre Whole Food Plant Based. Ich wollte nie dem amerikanischen essen folgen, ausserdem war ich nicht sehr gesund und habe Dr. John MCDougall MD angeschrieben und der hat mir geholfen auf den richtigen Ess-Weg zu kommen ohne Oel. Ich war noch nie so gesund und habe viel Energie. Ich bin jetzt 82 und sehe meinen doktor nur einmal im Jahr, nur um ihm zu zeigen dass ich noch da bin und noch gesund. Doktore wissen keine gesunde Heilwege. Es wird nicht gelehrt. Die verschreiben nur medikamente
    Ich habe mir ein paar Rezepte von euch aufgeladen und komme sehr oft auf eure Site. Die Rezepte sind sehr gut und als Deutsche ist es fur mich ein Geschenk, Danke

    • Vielen Dank für deinen langen und ausführlichen Kommentar! Das freut uns sehr zu hören, Dr McDougall hatte auch einen großen Einfluss auf uns und wir hoffen, ebenfalls bis ins hohe Alter gesund bleiben zu können.
      Beste Grüße aus Deutschland :)


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